This assessment of mass media and mass communication of the child labour issue in Vietnam has been conducted by a research team from the Mekong Development Research Institute (MDRI) in support of component ii of the ENHANCE project – child labour awareness raising. Implemented by the International Labour Organisation (ILO) with funding from the United States Department of Labor (USDOL), the ENHANCE Project is being implemented in Vietnam from 2015 to 2019 in partnership with the Ministry of Labour and Social Affairs (MOLISA) with the overall objective beingthe prevention and reduction of child labour in Vietnam.
This assessment was conducted to examine how the issue of child labour is represented in the Vietnamese mass media, and to make recommendations for how public awareness could be raised to galvanize public attention onto the issue. The overall aim of the assessment is to provide recommendations for the ENHANCE project’s upcoming mass media awareness campaign.
